Using the LGBT cause to win customers is quite debatable. The following TVC was launched by McDonald’s France the past months.
Remember, beyond the positive discrimination, this campaign concept is nothing but a copy of a Lebanese campaign: COME AS YOU ARE was launched by Crepaway, a major casual restaurant chain in Beirut, back in 2005. They had all sorts of funny situations portrayed in posters, billboards, web campaigns; but never included the GiB element. McDonald’s started their campaign in 2008. Are international brands following the footsteps of our local companies. Will GiBs break the stereotype of cozy home-cooking and go for a fast burger served by a clown? So many unanswered mysteries..
Gay in Beirut 